Launching our first dApp: Hook, Powered by The APIS

3 min readMay 20, 2022

Reimagined visual identity adopts latest technologies for more inclusive and sustainable use, displaying the passion and excellence The APIS values.

The APIS, a reading and writing protocol that provides extensive data analytics for digital assets across all public blockchains, today announced the launch of a new logo and name of its data analysis product “Hook”, visual identity, tagline and category positioning. At the heart of this launch is a change of the company tagline to better align with the company’s purpose.

Hook, New Journey for NFTs

Hook, a new subsidiary product of The APIS ecosystem. “Hook” represents the enthusiasm of the team about delivering perfection to users. In other way, “Hook” is capable of helping NFT traders to fish up profitable collections in the wide open sea. All in all, use Hook and get hooked.

New Logo

Hook logo variations

The new logo is selected by communities via twitter poll. Handcrafted and unique to us, the Hook wordmark embodies our legacy while keeping it simple. It’s contemporary, casual and friendly.
The new logo incorporates an icon called both a magnifying glass and a hook in front of the company name that signifies that we are always moving forward in pursuit of technological excellence. The combination of hook and magnifying glass is a way of representing how the company embraces contradictions and shows Hook’s dynamic personality — adventurous and analytical, opinionated and creative, professional and casual, dependable and surprising — as we deliver value accurately to clients.

DESPAIRS font was chosen to construct the new logo. It has a concise and square-shaped look and a sense of technology and future, which fits the logo well.

Finally, Hook chose the distinctive new official colors, representing creative and wise, to highlight the difference between Hook and other brands and to convey the uniqueness of Hook in the digital world.

New User Interface

We strive to make a compelling and meaningful experience of NFT data for the end user. This is ultimately about continued growth and improvement of our features. Aiming to improve users’ visual and trading experiences, we have released a newly updated UI for Hook. The first version will be released in Dark mode.

Our new website builds on our vision of being a modern and diverse business. Our bold colors, distinctive design aesthetic, and natural photography style presents a clear statement of the work that we do for global teams every day.

The NFT market is fast-paced and ever changing. You can harness the power of Hook’s features to boost your strategies and keep up with the latest changes in the market.Current Live features include NFT Market Overview and Web3 wallet address search.

More infos about the latest features will be introduced in the next medium and Hook will go live very soon, stay tuned!

About The APIS

The APIS is an indexing protocol for reading and writing to open networks. Making APIs open and accessible to power a decentralized world.

About Hook

Everyone is an investor for NFT Collections, powered by The APIS Protocol.

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The APIS is an indexing and querying protocol for reading and writing to open networks. Hook by The APIS